Amit Mehra
r lovedayCan we sue Film company that makes a bad film?
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Can we sue Film company that makes a bad film?
Can we sue Film Companies making bad films?
If a company that makes a faulty light bulb can be sued by consumers then why can't a film company that makes a horrible film meet the same fate?
After all, both the cases amount to cheating the consumers of his hard earned money and in both the cases, guilt can be scientifically proven - a bad film is preceded by misleading advertising and promotions promising all together a different content and experience. Further, Lack of coherent script and character development and logical flow of story can be easily proven even if garish use of colours, tacky props/sets, insipid acting and ear drum shattering sound are debatable.
Being a writer and a filmmaker, I completely understand and respect the freedom and long rope that needs to be provided for producers of creative products. However, we need to see this current economic persepective surrounding film exhibition. A family of 4-6 being enticed to watch a film would set them off by 50-100 dollars including travel & f & B. Each hit Film is grossing in millions and billions.
Most of these revenues are by first rush over the weekend which is created by the trust people have in film personalities who come out and promote the film with clever marketing & advertising which is often misleading. Now, shouldn't these companies also be subjected to some sort of corporate governance? or is it okay to mislead and cheat people as far as you are hiding behind a cloak of creativity?
What stops the bulb manufacturer saying in court that the bulb failed because he was trying to be creative in his manfacturing process. Personal preferences can be debatable - you like action, i dont , you like jack nicholson raising his eye brows I may not.
But if the film has a coherent screenplay missing or many plot points are unexplained till the very end. Or if the film is marketed as a thriller when actually its a love story with one murder which has no relevance to the story as such? what if the film is marketed as say a tom cruise movie when he only has a two minute walk on part? then how is that not quantifiable? that's my point, why shouldn't we have legal guidelines that differentiate creativity from plain cheating.
